The largest gaming software provider

We deliver industry-leading content and technology across all gambling verticals, backed by a 25-year track record of success with major partners worldwide. Playtech has the technology, content and expertise you need, whatever the product.

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Who we are

Playtech Values

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Integrity

We are dedicated to promoting diversity, inclusion and equal opportunities. Our aims include improving the gender balance, encouraging the rise of new female talents, supporting adult career changes and fostering talent among people with physical disabilities.

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Innovation

We endeavour to be at the forefront of innovation and set the industry trends

Excellence

We strive for excellence in everything we do, we aim to offer excellent products and services and be excellent in out interactions

Performance

We deliver outstanding expectations as well as performance to customers and shareholders

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Global scale

We’re committed to building a better future

7700
Employees
30+
Locations
150+
Global business customers
40+
Regulated markets
300+
Gaming brands powered
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Product Suite

Giving unprecedented flexibility to clients, our products work together as an entire platform or independently and can be easily integrated with existing platforms.

Casino

The world’s largest and most diverse online casino content developers with 8 content studios.

Live

Dedicated to create next-level entertainment, delivering a range of world class branded content.

Sports

The leading global supplier of online, mobile and retail sportsbook technology.

Poker

Actively investing in developing new games, product features and retention tools.

Bingo

Industry-leading specialist bingo suplier delivering a seamless omni-channel experience.

Retail

Providing services beyond the digital sphere of iGaming, and into the physical realm of retail.

PAM+

Playtech’s PAM+ platform enables seamless player transitions across games and platforms through a single account and wallet, ensuring full control of the player lifecycle.

BetBuddy

Offering a state-of-art safer gambling analytics platform designed to protect your players and support responsible player engagement and operations.

Diversity, Equity, Inclusion & Belonging

Here at Playtech, we embrace different cultures, genders, ethnicities, backgrounds, and beliefs. We always promote respect and inclusion and protect our employees. This is what makes us who we are and what continues to help us grow as a successful, socially responsible, global organisation.

We recognise that diversity is found in any social identity, such as gender, age, culture, nationality, ethnicity, physical abilities, political and religious beliefs, sexual orientation, and other attributes. We believe, inclusion is the process of involving, accepting, and valuing all people in the workplace regardless of their differences and social identity. To create a place where everybody can bring their whole self to work and freely express their opinion!

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Wellbeing @Playtech

We want wellbeing to be at the centre of our culture. We create an inclusive workplace that allow our people to feel valued, cared for and listened to. We understand the different factors that influence wellbeing, Playtech classifies wellbeing into the following four “Pillars of Wellbeing”:

  • Physical Wellbeing
  • Social Wellbeing
  • Mental Wellbeing
  • Financial Wellbeing

 

These pillars provide us with a basis for all our wellbeing initiatives, to celebrate our achievements, and reach our wellbeing goals!

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Responsible Gaming

Playtech is committed to designing, developing and delivering high-quality, effective safe gambling products and services to our licensees and raising standards for player protection.

For us, responsible business practices are the right thing to do, as well as being increasingly important requirements in order to be able to operate in a wide-variety of markets. Protecting players from harmful play is also vital for the long-term success of our business and that of our licensees. That is why we continue to put ethical principles at the heart of our business and promote safer gambling through:

  • Playtech is committed to supporting our licensees in meeting their compliance requirements in all markets they operate in
  • Playtech also ensures that our activities, whether as a supplier or an operator also meet compliance requirements
  • This includes providing the necessary tools and services to licensees that ensure they meet their compliance requirements. These include safer gambling tools such as deposit limits, reality checks and self-exclusion, and KYC and CDD/EDD solutions
  • Our products are certified in accordance with all the necessary rules to ensure that they are fair to players and operate as expected. Where there are incidents, we investigate them promptly, ensure players are not disadvantaged and learn from any errors
  • We provide our licensees with a range of methods for communicating with their players. This  includes the ability to send safer gambling messages to players whilst they are in a gambling session which means they are more likely to be effective.
  • Our player journey product enables operators to A/B test different types of message and evaluate the effectiveness of them. This enables them to both improve their approach to safer gambling and meet regulatory requirements that state that operators must be able to demonstrate that their safer gambling interactions are effective
  • BetBuddy is Playtech’s AI-driven data analytics solution that analyses player behaviour in order to proactively identify at-risk players and players who are showing similar behavioural patterns to known at-risk players. By using BetBuddy, operators can intervene with potentially at-risk players at the earliest possible opportunity.
  • BetBuddy identifies the behavioural features that are driving a player’s risk and provides this information to the operator. This means that the operator can use the BetBuddy insights to develop personalised messages for their players which have been shown to be more effective at reducing player risk
  • We continue to evolve our solutions, including developing real time models that support the earlier detection of at-risk players and new models that specifically deal with sports betting related risks

 

  • Using BetBuddy with our player engagement tools means operators can utilise data-driven insights to make customer interactions. This makes them more likely to be effective because they provide real-time, personalised feedback to players
  • We ensure that all our marketing is fair and carried out in accordance with the requirements of the market it appears in. As a minimum, we ensure that our advertising is truthful, isn’t targeted at underage customers, and presents gambling in a responsible manner and only as an entertainment activity, not a way to make money.
  • Playtech is committed to carrying out its own research as well as supporting the research of others, in order to reduce gambling related harm
  • This includes undertaking our own research in areas such as:
    • risk analysis using data derived from the use of BetBuddy
    • investigating product related risks such as slot game volatility, use of autoplay and the effects of stake limits
    • encouraging the use of safer gambling tools
  • We also support independent research through providing funding or other insights
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WE ARE PLAYTECH PEOPLE